Time constraints
Busy schedules make it hard to prepare meals or wait in long queues.
All work
Case study 01 — Food delivery app
Yalla Eat
Helping busy people go from craving to checkout in a few taps — with delivery they can trust.
View on Behance
01Overview
Food delivery shouldn’t feel like a gamble.
Yalla Eat is a go-to food delivery app that brings people’s favorite meals — pizza, sushi, burgers or something healthy — straight to their door with speed, simplicity and reliability.
The problem
In a fast-paced lifestyle, people struggle to find time to cook or dine out. Restaurants offer plenty of choice, yet ordering still comes with friction:
Limited access
Many customers can’t easily reach diverse cuisines from different restaurants.
Delivery issues
Delays, no real-time tracking and inconsistent quality erode trust.
Payment barriers
Limited payment options create unnecessary inconvenience.
Location restrictions
Customers in some areas simply have fewer delivery options.
The solution
- Convenience & accessibility
Browse menus, order and pay — anytime, anywhere.
- Time-saving
No waiting in lines or calling restaurants; orders arrive quickly.
- Variety in one place
Multiple restaurants and cuisines in a single app.
- Real-time tracking
Live order status and delivery location.
- Cashless payments
Secure payments by card, wallet or mobile.
- Personalized experience
Smart recommendations, saved favorites and special offers.
- Support for restaurants
Wider reach that helps small and large restaurants grow.
- Job opportunities
Flexible work for delivery partners.
02Process
Five phases, from questions to tested screens.
Discover
User interviews, user research survey, competitive analysis
Define
Persona, empathy map
Ideate
User flow, card sorting, information architecture
Design
Design system, visual design, prototype
Test
Moderated & unmoderated usability testing
03Discover
What the research told us.
I combined user interviews with a survey to understand how people order food today — what they enjoy, what frustrates them and what keeps them coming back.
Ease of use
78%of respondents said app navigation is simple and intuitive.
Delivery speed
65%were satisfied with delivery time — but 25% highlighted delays during peak hours.
Packaging
82%rated food packaging as good, and many suggested eco-friendly alternatives.
Promotions
70%+said discounts and loyalty rewards influence which app they choose.
Peak time
7–10pmEvenings see the highest order volume, especially on weekends.
Top picks
Fast food & AsianBurgers, pizza and fried chicken lead, followed by sushi and noodles.
Preferred payment methods
Digital wallets
Cards
Cash on delivery
Better filtering
Users asked to filter by dietary preference, price range and delivery time.
Trust drives retention
Reliable delivery partners and accurate tracking significantly improve retention.
Biggest frustrations
Delivery delays, high service fees and limited restaurant options in some areas.
Competitive analysis
I benchmarked Uber Eats, Glovo and Talabat across eight criteria. The clearest gaps — delivery speed and credibility — became Yalla Eat’s design priorities.
| Criteria | Uber Eats | Glovo | Talabat | Yalla Eat |
|---|---|---|---|---|
| Reviews | Strong | Strong | Strong | Strong |
| Offers | Strong | Strong | Strong | Strong |
| Payment methods | Strong | Strong | Strong | Strong |
| Installments | Strong | Strong | Gap | Strong |
| Specialization | Strong | Strong | Gap | Strong |
| Usability | Strong | Gap | Strong | Strong |
| Delivery speed | Gap | Gap | Gap | Strong |
| Credibility | Gap | Gap | Strong | Strong |
04Define
Meet Mohamed.
Patterns from the interviews were distilled into a primary persona and an empathy map — a constant reminder of who we were designing for.
Mohamed Ahmed
Busy, tech-savvy and often too tired to cook after work.
- Age
- 32
- Work
- Front-end developer
- Status
- Single
- Location
- Alexandria, Egypt
- Self-control
- Positive
- Hard-working
- Leadership
Background
- Works full-time with a busy schedule.
- Lives alone and is often too tired to cook after work.
- Tech-savvy; uses multiple apps every day.
Goals
- Orders delivered quickly
- Food that arrives hot
- A service he can trust
Pain points
- Delivery delays
- Food that arrives cold
- Orders that don’t match the pictures
Motivations
Incentive
Fear
Growth
Power
Social
Preferred channels
Facebook
WhatsApp
Instagram
YouTube
05Ideate
Structure before style.
User flow
The end-to-end flow maps every path — onboarding, sign-up, Google sign-in, guest checkout and password recovery, then browsing, cart, location and payment — so nobody hits a dead end.
06Design system
A warm, appetizing visual language.
A vibrant orange carries the brand and every primary action, a muted gold supports it, and red is reserved for alerts and discounts. Rounded components and friendly illustrations keep the experience approachable. Tip: click a swatch to copy its hex.
Aa
Poppins
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Aa
Mochiy Pop One
ABCDEFGHIJKLMNOPQRSTUVWXYZ
07Final UI
From first launch to first bite.
High-fidelity screens designed in Figma and linked into an interactive prototype for usability testing.
Onboarding
4 screens
Sign up & sign in
8 screens
Browse & order
5 screens
Checkout & account
4 screens
08Test
Validated with real tasks.
The goal: evaluate how easily and effectively people can navigate the app and complete key tasks — to find pain points, improve the experience and increase customer satisfaction.
Test scenarios
- Onboarding
Sign up or log in.
- Add to cart
Customize an order — size, toppings and extras.
- Checkout & payment
Apply a promo code, choose a payment method and place the order.
- Order tracking
Check the order status and estimated delivery time.
Methodology
Guided sessions
A researcher guides each participant through the tasks, online or in person.
Independent sessions
Participants complete the same tasks on their own.
Evidence, not opinions
Screen recordings and heatmaps, with optional eye-tracking.
Contact